Acceleration of the online development of a merchant site

by ACTICIA Conseil
CASE STUDIES / MARKETING STRATEGIES
BACKGROUND

A client entrusts us with the repositioning of his online business.

CUSTOMER ISSUES

After a few years of experience in his online business, our client is wondering how to accelerate his development of online delicatessen sales. Before making new investments, it wishes to revalidate its global strategy.

IMPLEMENTED SOLUTIONS

After an analysis of the results of the activity, of the potential market, we proposed a quantified action plan to achieve the objectives set by the client.

The market analysis enabled the brand to reposition itself durably in its market, to review its content strategy, to target profitable consumers for acquisition, and to improve the loyalty offer thanks to the implementation of a marketing trigger.

RESULTS

The online business succeeded in doubling its initial growth forecast from +25% of expected revenue to +50%.

+
%
of turnover
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