Acceleration of the online development of a merchant site

CASE STUDIES / MARKETING STRATEGIES

BACKGROUND

The client, specialised in the online sale of sweet and savoury delicatessen products, entrusts us with the repositioning of its online activity.

Biscuits and Company logo

CUSTOMER ISSUES

After a few years of experience with its online business, our client is wondering how to accelerate its online delicatessen business. Before making new investments, he wants to revalidate his global strategy.

IMPLEMENTED SOLUTIONS

After an analysis of the business results and the potential market, we proposed a costed action plan to achieve the objectives set by the client.

The market analysis enabled the brand to reposition itself sustainably in its market, to revisit its content strategy, to target profitable consumers in acquisition, and to improve the loyalty offer thanks to the implementation of a marketing trigger.

RESULTS

The successful online retailer has doubled its initial growth forecast from an expected +25% turnover to +50%.

+
%
of turnover
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