Offline customer acquisition and loyalty strategy

by ACTICIA Conseil
CASE STUDIES / MARKETING STRATEGIES  
BACKGROUND

In order to develop its business, our client is looking to identify the best channels to prospect for new customers and make them profitable more rapidly.

CUSTOMER ISSUES

Our client is looking to improve its prospecting and loyalty.

IMPLEMENTED SOLUTIONS

We analyzed the results of past operations, defined the target, and made the following recommendations:

  • Acquisition strategy: identification of canvassing channels (file rental, all-boxes, parcel wrapping, advertisements and press inserts); construction of the acquisition promotional offer; production of creative media (direct mail and printed matter).
  • Loyalty strategy: reflection on segmentation, product offer, creative supports in order to improve the recommendation rate (or loyalty) while maximizing investments.
RESULTS
  • The tests highlighted the best acquisition media, which gave the best results in terms of customer acquisition but also in terms of customer value.
  • At the end of the tests, we proposed an annual marketing plan in terms of canvassing and loyalty building, taking into account the seasonal nature of the business.

 

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D'AMÉLIORATION DU TAUX DE RECOMMANDE
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